I started out as a graphic designer before following my passion for ideas into advertising. After studying Art Direction in Amsterdam, I moved to London, where I learned to drink beer and picked up a thing or two about advertising along the way.

I later returned to Amsterdam for a traineeship called Sid Lee Land, eventually landing at an agency formerly known as ACHTUNG!, now Dentsu Creative Amsterdam. Aside from a two-year freelance hiatus, this is where I’ve spent most of my career, growing alongside the agency from a digital underdog into one of the leading agencies in Amsterdam and within the Dentsu Creative network.