CLIENT
CLIENT
CLIENT
Randstad
Randstad
ROLE
ROLE
ROLE
Creative Director & Art director
Creative Director
& Art director
Creative Director
& Art Director
TYPE
TYPE
TYPE
Activation Campaign
Activation Campaign
AWARDS
AWARDS
AWARDS
Bronze Esprix
Bronze Esprix
San Accent
Bronze Esprix
Bronze Esprix
San Accent
Bronze Esprix
Bronze Esprix
San Accent
INSIGHT
INSIGHT
In the Netherlands, there is a severe shortage of skilled labour, with over 100,000 vacancies. At the same time, many of these jobs are surprisingly popular in the digital world, with simulator games for almost every skilled profession you can think of, a gaming niche we decided to tap into.
In the Netherlands, there is a severe shortage of skilled labour, with over 100,000 vacancies. At the same time, many of these jobs are surprisingly popular in the digital world, with simulator games for almost every skilled profession you can think of, a gaming niche we decided to tap into.
In the Netherlands, there is a severe shortage of skilled labour, with over 100,000 vacancies. At the same time, many of these jobs are surprisingly popular in the digital world, with simulator games for almost every skilled profession you can think of, a gaming niche we decided to tap into.
IDEA
IDEA
With Randstad Career Mode, we got young gamers excited about skilled labour education. Every week, we paired Twitch streamer Puxque with a different professional as they digitally explored a new profession, from forklift operator to electrician.
With Randstad Career Mode, we got young gamers excited about skilled labour education. Every week, we paired Twitch streamer Puxque with a different professional as they digitally explored a new profession, from forklift operator to electrician.
With Randstad Career Mode, we got young gamers excited about skilled labour education. Every week, we paired Twitch streamer Puxque with a different professional as they digitally explored a new profession, from forklift operator to electrician.
The casefilm
The casefilm
Activation video
Activation video
You reached the bottom of the page, you deserve a sticker