CLIENT
CLIENT
CLIENT
Viaplay
Viaplay
ROLE
ROLE
ROLE
Creative Director
Creative Director
& Art director
Creative Director
& Art Director
CREATIVES
CREATIVES
Demy Sapthu & Huibert Jan van der Fange
TYPE
TYPE
TYPE
Activation Campaign
Activation Campaign
CREATIVES
Demy Sapthu & Huibert Jan van der Fange
INSIGHT
INSIGHT
2022 will be the first year a Dutch world champion competes at the Dutch Grand Prix. It’s time for streaming service Viaplay to immortalise this moment together with a true fan.
2022 will be the first year a Dutch world champion competes at the Dutch Grand Prix. It’s time for streaming service Viaplay to immortalise this moment together with a true fan.
2022 will be the first year a Dutch world champion competes at the Dutch Grand Prix. It’s time for streaming service Viaplay to immortalise this moment together with a true fan.
IDEA
IDEA
A tattoo designed by Max Verstappen himself. His first lap as a world champion on Dutch soil is immortalised as a line on the upper arm, created by a tattoo robot connected directly to data from his F1 car. The tattoo traces his exact racing line on the track, his driving style, braking, and gear shifts. All of it comes together in a single tattoo, creating the ultimate memento for a die-hard F1 fan.
A tattoo designed by Max Verstappen himself. His first lap as a world champion on Dutch soil is immortalised as a line on the upper arm, created by a tattoo robot connected directly to data from his F1 car. The tattoo traces his exact racing line on the track, his driving style, braking, and gear shifts. All of it comes together in a single tattoo, creating the ultimate memento for a die-hard F1 fan.
A tattoo designed by Max Verstappen himself. His first lap as a world champion on Dutch soil is immortalised as a line on the upper arm, created by a tattoo robot connected directly to data from his F1 car. The tattoo traces his exact racing line on the track, his driving style, braking, and gear shifts. All of it comes together in a single tattoo, creating the ultimate memento for a die-hard F1 fan.
The casefilm
The casefilm
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