CLIENT
CLIENT
CLIENT
KLM
KLM
ROLE
ROLE
ROLE
Creative Director
& Art Director
Creative Director
& Art Director
Creative Director
& Art director
TYPE
TYPE
TYPE
Installation
Installation
CREATIVES
Demy Sapthu & Huibert Jan van der Fange
INTRO
INTRO
How do you tell passengers about KLM’s roadmap to a more sustainable aviation sector? A whitepaper, mood film, or fancy flyer? Tempting—but no. We tried something a little more engaging: giving people a new perspective.
How do you tell passengers about KLM’s roadmap to a more sustainable aviation sector? A whitepaper, mood film, or fancy flyer? Tempting—but no. We tried something a little more engaging: giving people a new perspective.
How do you tell passengers about KLM’s roadmap to a more sustainable aviation sector? A whitepaper, mood film, or fancy flyer? Tempting—but no. We tried something a little more engaging: giving people a new perspective.
THE IDEA
THE IDEA
The unique telescopes – called Progresscopes – used VR to transport users into the past, present and future of KLM’s sustainability efforts, rendered in multiple interactive locations. Explore the world of air travel as it was in the past, as it is today, and as it will be in the future. This simple and engaging experience can be used by anyone, from airport lounges to roadshows.
The unique telescopes – called Progresscopes – used VR to transport users into the past, present and future of KLM’s sustainability efforts, rendered in multiple interactive locations. Explore the world of air travel as it was in the past, as it is today, and as it will be in the future. This simple and engaging experience can be used by anyone, from airport lounges to roadshows.
The unique telescopes – called Progresscopes – used VR to transport users into the past, present and future of KLM’s sustainability efforts, rendered in multiple interactive locations. Explore the world of air travel as it was in the past, as it is today, and as it will be in the future. This simple and engaging experience can be used by anyone, from airport lounges to roadshows.
You reached the bottom of the page, you deserve a sticker