CLIENT
CLIENT
CLIENT
ROLE
ROLE
ROLE
Creative
& Art Director
Creative Director
& Art director
Creative
& Art Director
TYPE
TYPE
TYPE
Installation
Installation
AWARDS
AWARDS
AWARDS
Winner power
by tweets competition
Winner power
by tweets competition
INSIGHT
INSIGHT
Gay men still didn't have equal opportunities to donate blood and help save lives. Unlike heterosexual men—who can donate regardless of recent sexual activity—even men who have sex with men must remain celibate for 12 months to be eligible. This creates an unequal and outdated standard that limits their ability to contribute.
Gay men still didn't have equal opportunities to donate blood and help save lives. Unlike heterosexual men—who can donate regardless of recent sexual activity—even men who have sex with men must remain celibate for 12 months to be eligible. This creates an unequal and outdated standard that limits their ability to contribute.
Gay men still didn't have equal opportunities to donate blood and help save lives. Unlike heterosexual men—who can donate regardless of recent sexual activity—even men who have sex with men must remain celibate for 12 months to be eligible. This creates an unequal and outdated standard that limits their ability to contribute.
IDEA
IDEA
We created a tweet-powered installation inspired by the rainbow flag. Every tweet using the hashtag #putredback triggered a single drop of red liquid to fall into the flag’s red layer—each drop representing a ‘wasted’ blood donation.
When the installation reached 100,000 tweets, the entire layer turned red, powerfully and visibly ‘putting the red back into the rainbow.’
We created a tweet-powered installation inspired by the rainbow flag. Every tweet using the hashtag #putredback triggered a single drop of red liquid to fall into the flag’s red layer—each drop representing a ‘wasted’ blood donation.
When the installation reached 100,000 tweets, the entire layer turned red, powerfully and visibly ‘putting the red back into the rainbow.’
We created a tweet-powered installation inspired by the rainbow flag. Every tweet using the hashtag #putredback triggered a single drop of red liquid to fall into the flag’s red layer—each drop representing a ‘wasted’ blood donation.
When the installation reached 100,000 tweets, the entire layer turned red, powerfully and visibly ‘putting the red back into the rainbow.’
EVERY TWEET USING THE HASHTAG #PUTREDBACK TRIGGERED A SINGLE DROP OF RED LIQUIDTO FALL INTO THE FLAG’S RED LAYER
You reached the bottom of the page, you deserve a sticker