CLIENT
CLIENT
CLIENT
KLM
KLM
ROLE
ROLE
ROLE
Creative Director & Art director
Creative Director
& Art Director
Creative Director
& Art director
TYPE
TYPE
TYPE
Activation / OOH
Activation / OOH
INSIGHT
INSIGHT
The winter months in the Netherlands are pretty rough—wet, cold, and dark. So we wondered: what if KLM could let people share a bit of sunshine from one side of the globe to the other?
The winter months in the Netherlands are pretty rough—wet, cold, and dark. So we wondered: what if KLM could let people share a bit of sunshine from one side of the globe to the other?
The winter months in the Netherlands are pretty rough—wet, cold, and dark. So we wondered: what if KLM could let people share a bit of sunshine from one side of the globe to the other?
IDEA
IDEA
We built a custom installation connecting South Africa with Amsterdam. The sunlight and warmth captured in South Africa were transmitted through the installation and shared in Amsterdam on the shortest, most depressing day of the year—resulting in a wholesome Christmas activation that connected strangers (and even a puppy), sharing a little light and warmth.
We built a custom installation connecting South Africa with Amsterdam. The sunlight and warmth captured in South Africa were transmitted through the installation and shared in Amsterdam on the shortest, most depressing day of the year—resulting in a wholesome Christmas activation that connected strangers (and even a puppy), sharing a little light and warmth.
We built a custom installation connecting South Africa with Amsterdam. The sunlight and warmth captured in South Africa were transmitted through the installation and shared in Amsterdam on the shortest, most depressing day of the year—resulting in a wholesome Christmas activation that connected strangers (and even a puppy), sharing a little light and warmth.
The film
The film
The installation
The installation
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