THE REVERSED
JOB INTERVIEW

THE REVERSED
JOB INTERVIEW

THE REVERSED
JOB INTERVIEW

CLIENT
CLIENT
CLIENT

Randstad

Randstad

ROLE
ROLE
ROLE

Creative Director & Art director

Creative Director
& Art director

Creative Director
& Art director

TYPE
TYPE
TYPE

Activation Campaign

Activation Campaign

AWARDS
AWARDS
AWARDS

Bronze Esprix
Bronze Esprix
San Accent

ADCN Finalist Lamp

Bronze Esprix
Bronze Esprix
San Accent

ADCN Finalist Lamp

Bronze Esprix
Bronze Esprix
San Accent

ADCN Finalist Lamp

INSIGHT
INSIGHT

It’s 2022, and the job market has flipped upside down. With over 400,000 job openings, there are now two vacancies for every person looking for work. Meaning you no longer have to stand in line for a job, because the jobs are lining up for you.

It’s 2022, and the job market has flipped upside down. With over 400,000 job openings, there are now two vacancies for every person looking for work. Meaning you no longer have to stand in line for a job, because the jobs are lining up for you.

It’s 2022, and the job market has flipped upside down. With over 400,000 job openings, there are now two vacancies for every person looking for work. Meaning you no longer have to stand in line for a job, because the jobs are lining up for you.

IDEA
IDEA

To help tackle the labor shortage, Randstad flipped the recruitment process on its head. We introduced the Reversed Job Interview—the first job interview where employers from some of the Netherlands’ biggest companies applied to you. Through a livestream, candidates could ask the questions, alongside local Reversed Job Interviews hosted in 14 cities across the country. This way, we not only helped job seekers but also gave Randstad clients new opportunities to find employees.

To help tackle the labor shortage, Randstad flipped the recruitment process on its head. We introduced the Reversed Job Interview—the first job interview where employers from some of the Netherlands’ biggest companies applied to you. Through a livestream, candidates could ask the questions, alongside local Reversed Job Interviews hosted in 14 cities across the country. This way, we not only helped job seekers but also gave Randstad clients new opportunities to find employees.

To help tackle the labor shortage, Randstad flipped the recruitment process on its head. We introduced the Reversed Job Interview—the first job interview where employers from some of the Netherlands’ biggest companies applied to you. Through a livestream, candidates could ask the questions, alongside local Reversed Job Interviews hosted in 14 cities across the country. This way, we not only helped job seekers but also gave Randstad clients new opportunities to find employees.

The casefilm

The casefilm

The commercial

The commercial

1.5 MIL
EARNED MEDIA

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